Celebrating Extraordinary Achievements in Luxury Travel
At The PC Agency, we've always believed that exceptional storytelling transforms great brands into global icons. This year has been a remarkable testament to that philosophy, with our clients capturing prestigious international awards that showcase the pinnacle of luxury travel and destination excellence.
The Business Traveller Awards
The Business Traveller Awards 2024 marked a milestone for oneworld, as the alliance clinched its 12th consecutive 'Best Airline Alliance' award. This victory during their 25th anniversary year celebrates not just longevity, but continuous innovation in global travel.
The evening was a triumph for oneworld members, with Qatar Airways securing four top awards, including 'Best Long-Haul Airline' and 'Best Business Class'. British Airways, a founding member of the alliance, also shone brightly, winning 'Best Short-Haul Carrier' and 'Best Frequent Flyer Programme', with its iconic Concorde Room at Heathrow Terminal 5 named 'Best Airport Lounge'.
With 15 member airlines, including American Airlines, Cathay Pacific, Japan Airlines, and Royal Air Maroc standing as finalists, oneworld continues to redefine global air travel, proving that excellence is not just about reaching destinations, but about the journey itself.
The ULTRAs
Our client Zambia's recognition at The ULTRAs (Ultimate Luxury Travel Related Awards) was a moment of pure pride. The Royal Livingstone Lodge was crowned ‘Best Hotel in Africa and the Indian Ocean’ – an accolade that celebrates the property's extraordinary blend of elegance and natural wonder. Positioned mere footsteps from the mighty Zambezi River and Victoria Falls, the lodge offers more than just accommodation; it provides a gateway to adventure. From walking safaris in South Luangwa National Park to birdwatching in the Kafue National Park, Zambia represents the ultimate luxury travel experience – where comfort meets unbridled wilderness.
Regent Seven Seas Cruises was recognised as the ‘Best Luxury Cruise Line’ – a reflection of their commitment to immersive, all-inclusive travel experiences spanning over 550 destinations worldwide. Their unique offering of unlimited complimentary shore excursions represents luxury travel at its most thoughtful.
Sunday Times’ Best of All Airlines
Etihad Airways also made waves with its extraordinary "The Residence" – a 125-square-foot three-room "penthouse" that redefines first-class travel. Awarded ‘Best of All’ in the Sunday Times, this airborne sanctuary offers everything from personal butlers to champagne and caviar, transforming air travel into a truly memorable journey.
Conde Nast Traveler’s Reader’s Choice Awards
For an unprecedented eighth consecutive year, Choose Chicago has been named ‘Best Big City in the U.S.’ by Condé Nast Traveler's Readers' Choice Awards. With over 575,000 readers casting their votes, this achievement is more than just an award – it's a celebration of a city's ongoing ability to captivate and inspire travellers.
Crafting Remarkable Narratives
These achievements represent more than just trophies on a shelf. They are the result of relentless innovation, strategic positioning, and a deep understanding of what modern travellers seek – authentic experiences that transcend the ordinary.
At The PC Agency, we don't just observe these journeys; we help craft them. Our expertise lies in identifying the unique narratives that make brands extraordinary, then amplifying those stories on the global stage.
Whether you're a destination looking to capture international imagination, a travel brand seeking to differentiate yourself, or an experience waiting to be discovered, we're here to transform potential into global recognition.
Ready to write your success story? Contact us at hello@pc.agency, or give us a call on +44 207 768 0001.
