Molton Brown appoints The PC Agency as its Dedicated Hotel Amenities PR Partner

Molton Brown, London’s finest fragrance brand, has appointed the world's luxury travel consultancy, The PC Agency, to expand its hotel amenities presence across the UK and Ireland’s leading hotels and connect with key industry professionals.

The partnership celebrates a shared vision of enriching guest experiences through creativity, diversity, and unexpected sensory connections. With innovative developments on the horizon, including the brand's recently unveiled Floating Dispenser range and first-ever aromatherapy collection, Reviving Rosemary, this collaboration marks an exciting new chapter that promises to further elevate the luxury hospitality experience.

Steve Clark, Senior Director Retail & Hotel, comments: “2025 signals another milestone year for Molton Brown as we work in partnership with the luxury hotel sector on a range of new-style amenities. We have always been passionate about providing our hotel partners with distinctive, high-quality offerings that enhance their guests’ experiences, and working with The PC Agency will help boost Molton Brown's position as a leader in luxury and innovation."

Paul Charles, CEO of The PC Agency, added: “It is a privilege to be appointed as Molton Brown's dedicated PR partner for hotel amenities, especially as most of our team seem to enjoy wearing the divine fragrances themselves. In an era where guests are seeking authenticity and memorable moments more and more, we look forward to showcasing Molton Brown’s dedication to creating distinctive sensory experiences for guests.”

With over 40 years of creative collaboration, Molton Brown has crafted unrivalled sensorial experiences across the world's most distinctive hotels to enhance guests' indulgent moments. Rooted in London’s diverse creative spirit, Molton Brown brings a vivid, enlivening approach that enriches the ordinary to create the extraordinary – transforming each hotel stay into a journey where nature, memory and culture connect.

In November 2024, Molton Brown introduced the Floating Dispenser, further enhancing the brand’s sleek modern packaging solutions, providing partners with an elevated amenities experience. Available in select fragrances, these easy to install wall-mounted dispensers are designed with an invisible wall bracket and discreet fill indicator, offering a modern, minimalist aesthetic that reduces plastic waste and are designed to be sleek and durable. 

Alongside this launch, the brand continues to celebrate its Reviving Rosemary collection which is made to uplift the senses, and has become a cornerstone of its hotel amenities offering. This thoughtfully crafted aromatherapy collection joins an extensive range of signature fragrances, including Coastal Cypress & Sea Fennel, Orange & Bergamot, Heavenly Gingerlily, Fiery Pink Pepper and Mandarin & Clary Sage. 

Beyond the core collections of bath, body, hair and hand products designed to be layered together, Molton Brown offers hotel partners a comprehensive suite of luxury hotel amenities, home collections and tailored services. Through a truly unique omnichannel experience, the brand provides tailored services including VIP gifting programmes, in-store events, a fragrance butler, digital marketing initiatives and staff training, enabling hotel partners to enhance guest experiences that extends beyond the traditional hospitality touchpoints.

As pioneers of positive luxury, Molton Brown has continued to innovate since 1971 with an uncompromising approach to quality ingredients and sustainability. Proudly manufacturing products in England and committed to never testing on animals, the brand works in harmony with nature and people. The brand also uses 50% recycled PET in its packaging and offers five litre refill solutions within its dispensing programme to reduce single-use bottles, showcasing what’s possible when sustainability meets creativity.

HOW: For more information, please visit www.moltonbrown.co.uk/store/hotel-amenities

For media enquiries, please contact Paul Charles / Anastasia Mackaness-Mills / Rosie Atkins / Tahli Brittain / Freddie Wilson via moltonbrown@pc.agency