The Bradley Hare x TOAST collaboration brings the renowned British lifestyle brand to life
Wiltshire has long been known for its iconic prehistoric monuments, picturesque villages, market towns, world-famous gardens and rolling landscapes. After all, 40% of the county is classed as an Area of Outstanding Natural Beauty. However, this is not all Wiltshire is known for!
Lately, this beautiful county has been the subject of much excitement, brimming with exhibitions, art galleries and trendy restaurants that are opening in Bruton, not to mention new hotels, like The Bradley Hare, that are ensuring the South-West of England is a must-visit destination.
Located on the Wiltshire-Somerset border, The Bradley Hare opened its doors in June 2021 and has since been considered one of the UK’s hottest hotels. Thoughtfully designed by James Thurstan Waterworth, the ex-European Design Director for Soho House, a collaboration between The Bradley Hare and renowned British lifestyle brand TOAST, was a perfect pairing.
TOAST is known for curating beautiful, simple clothing and homeware, so, in an effort to reconnect people and the planet in a location that embodies the brand’s ethos and understanding for slow living and craftsmanship, The PC Agency worked with TOAST to host two back-to-back press trips for 16 top tier press and creative individuals.
The aim was to bring TOAST to life, to showcase the new Spring/Summer 2022 collection and to invite influential people, as well as fashion and lifestyle press, to experience all that The Bradley Hare and the local area had to offer.
Working with local artisans, the activities included basket weaving, visits to galleries and studios such as Forest & Found, as well as tours of The Bradley Hare’s allotments. All the guests dined at The Bradley Hare and the dinner parties and breakfasts showcased TOAST’s 2022 homeware collection, including beautifully designed ceramic plates and mugs.
Top-tier media were secured to attend, including House & Garden, Homes and Garden, FT How to Spend It, New York Times, The Observer and Vanity Fair. Creatives included photographers, dancers and artists.
The two press trips were a great success and resulted in great social media coverage, as well as a number of print coverage opportunities in the likes of The Daily Mail and FT How to Spend It.