The PC Agency Goes Global
Exciting news for our clients, travel enthusiasts and industry insiders alike: The PC Agency, long known as a leader in luxury travel and tourism, is taking a bold step onto the global stage. We're thrilled to announce our expansion into a truly international travel PR, trade marketing, and brand specialist. As we embrace our new role as the world's luxury travel consultancy, we're ready to support existing and new clients as they build their own footprint further around the world.
Our evolution isn't just about a change of scenery – it's about expanding our horizons, quite literally. From London to Sydney, Dubai to New York, we're no longer just crossing time zones; we're bridging continents.
Our expansion means more expertise and resources at our client’s fingertips, no matter where they are in the world. Here's what you can expect:
Global Reach, Local Expertise: With teams in Sydney, Dubai, Riyadh, and New York, in addition to our London headquarters, we're bringing our signature blend of travel industry insight and PR expertise to every corner of the globe. This means we can offer you insider knowledge and connections in key travel markets worldwide.
A Dream Team of Travel Professionals: We've promoted some of our top talent to lead our global charge, ensuring our strong, award-winning culture remains at the forefront. From airline expertise to destination knowhow, and luxury hospitality to destination marketing, our team of experts is ready to serve you better than ever. Each member brings a wealth of experience and a passion for travel that translates into unparalleled service for our clients.
Unparalleled Industry Connections: Our impressive portfolio includes some of the world's best travel and tourism brands. From aviation giants like Turkish Airlines and Finnair, luxury destinations like Zambia, Bhutan, Grenada and Dubai, and the very best in independent hospitality at PoB Hotels, we're connected to the best in the business. This means we can offer you exclusive insights, unique opportunities, and access to the cream of the crop in luxury travel.
Comprehensive Services: Whether you need help with consumer outreach, crisis management, corporate communications, digital strategy, or trade marketing, we've got you covered – now on a global scale. Our expanded reach allows us to offer a more diverse range of services tailored to international markets.
Meet Our Global Team
Our expansion is powered by a team of industry veterans and rising stars. Let's meet the team behind our global growth:
Katie Moine: As Managing Director of Asia Pacific and Middle East, based in Sydney, Katie brings her wealth of experience to two of the most dynamic regions in the luxury travel market.
Nicole Trakkas: Operating from Dubai as VP, Middle East, Nicole is our point person for the booming luxury travel scene in this opulent region.
Frankie Matthews: As SVP, The Americas, Frankie is driving growth from New York, tapping into the vibrant North and South American markets.
Annie Mills: In her role as SVP, Luxury Hospitality, Annie oversees our relationships with some of the world's most exclusive hotels and resorts.
Mel Paxton: As SVP, Destinations, Mel leads our work with tourism boards, tour operators, and cruise lines, ensuring we're always in the know about the hottest destinations and travel trends.
Sophie Holloway: Our Head of Trade Partnerships, Sophie is focused on building and maintaining our crucial relationships within the travel industry.
Mia Ryan: Fresh from a successful stint with PoB Hotels, Mia joins us as Digital Insights Specialist, bringing cutting-edge digital strategies to our global operations.
A Word from Our Leadership
Paul Charles, our CEO and Founder, who previously worked with Sir Richard Branson at Virgin Atlantic, shares his vision: "The time is right for us to take The PC Agency global. Clients value our high-impact, world-class service on an international scale, and we're ready to deliver. Our unique blend of global expertise and travel industry insight positions us as the clear leader across international key markets."
Our Chairman, Andrew Dunn, founder of luxury tour operator Scott Dunn, adds his perspective: "Our unparalleled expertise in consumer, crisis, corporate, digital and trade marketing is now more accessible than ever to major travel brands and government players worldwide. The PC Agency is ready to reshape the travel industry on a global stage, and I am excited about the global growth plan and its future impact on the travel sector."
What This Means for the Travel Industry
Our global expansion isn't just good news for our clients – it's set to make waves in the travel industry as a whole. Here's how:
Elevated Standards: As we bring our high-quality services to a global market, we're setting new standards for travel PR and marketing worldwide.
Cross-Cultural Insights: Our presence in multiple key markets allows us to facilitate better understanding and communication between different regions of the travel industry.
Innovative Strategies: With our expanded team and global perspective, we're poised to develop new, creative approaches to travel marketing, digital and PR.
Crisis Management Expertise: In an era where global events can quickly impact travel, our worldwide presence allows us to offer rapid, culturally-nuanced crisis management.
What's Next?
As we embark on this exciting new chapter, we're more committed than ever to being your go-to resource for all things luxury travel. In the coming months, you can look forward to exclusive insights, in-depth guides, and behind-the-scenes looks at the future of travel PR and marketing.
Want to be the first to discover hidden gems, gain industry insights, and access bespoke travel opportunities only The PC Agency can offer? Sign up for PC Unpacks, our regular briefing that delivers the world's most exquisite travel experiences straight to your inbox.
Whether you're a traveller seeking insider knowledge or a brand looking to make your mark in the travel industry, we're here to help – now on a truly global scale. The world of luxury travel just got a whole lot more accessible, and we can't wait to explore it with you.
Ready to go global with us? Contact us at hello@pc.agency, or give us a call on +44 207 768 0001.
