Regent Seven Seas Cruises and Fabergé partnership announcement
Creating a landmark event to announce the Regent Seven Seas Cruises and Fabergé partnership and Godmother of the new Seven Seas Grandeur ship to press, trade and VIPs.
The Brief
Regent Seven Seas Cruises tasked The PC Agency with creating an impactful campaign to promote its upcoming ship launch. This featured the announcement of Sarah Fabergé, the founding member of The Fabergé Heritage Council, as the Godmother of the Seven Seas Grandeur, its newest ship, as well as celebrating its partnership with revered jewellery maison Fabergé.
Our Approach
To create maximum coverage and impact, The PC Agency organised a luxury event hosted at the immersive art gallery, Frameless, in July 2023. Bespoke video content was created and projected across all walls of the gallery, providing guests with a full 360-degree visual experience and creating a truly memorable “wow” moment to announce the Godmother of Regent’s newest ship.
The event was filled with unique photo opportunities for guests to celebrate the features of the new ship, including a Hästens Vividus bed and jewellery items from Fabergé. The PC Agency coordinated all aspects of the event, leading on invites and securing suppliers.
To further promote the Regent Seven Seas Cruises and Fabergé partnership to trade, The PC Agency worked with chocolatiers, Baravelli’s, to design a bespoke Fabergé inspired chocolate egg, which was delivered to a selection of Regent’s top sales agents. The egg featured a competition where one lucky winner won a suite stay aboard the new ship.
The Results
233 people attended the event, including journalists and editors of leading media titles (The Financial Times, Ultratravel, The Daily Express, The Daily Mail, The Metro, and Country & Townhouse); members of the travel trade, influencers and VIPs. Coverage of the event was featured in 15 titles, including Luxurious Magazine, Arcadia, TTG and Travel Weekly – and social media posts from attendees reached over 700,000 people.