
Why Web Traffic Is Falling…and How Luxury Travel Brands Can Appear In The Age Of AI Search
Seeing a decline in web traffic? You’re not alone. As AI engines like ChatGPT and Google’s AI Overviews change travel discovery, here’s your one-stop guide to GEO - and how luxury brands can win visibility in the new age of search.

Making the Most of WTM - and the Trade Shows That Matter in Q4 and 2026
Making the most of WTM starts here. This essential guide shows you how to stand out in London - and gives you the one-stop trade show calendar every travel brand needs for 2025–26.

The Power Of Partnerships: Why They're A PR Game-Changer For Luxury Travel Brands
In a crowded luxury travel market, partnerships cut through the noise. Explore how collaborations fuel credibility, generate cultural buzz, and deliver lasting impact for brands worldwide.

The Joy of Missing Out; ‘JOMO’ Travel Destinations That Celebrate Disconnection
Step back, switch off, and discover the world’s most inspiring ‘joy of missing out’ travel destinations – from Welsh woodlands to the Congolese rainforest.

ATM 2025: Key Insights from the Middle East’s Premier Travel Event
Immersive experiences, microtrend-driven itineraries, and deeper guest connections are reshaping luxury travel in the Middle East. Fresh from ATM 2025, here’s what the industry’s top voices are saying - and how to stay ahead.

Why a Multi-Channel Strategy Is the Future of Travel Marketing
The future of travel marketing isn’t one-dimensional - it’s multi-channel. With today’s connected travellers expecting a seamless experience across PR, digital, and trade marketing, here’s how an integrated approach can elevate your brand and drive real results worldwide.

Gen Z: How Travel Brands Can Capture the Most Influential Consumer Group
Gen Z travellers are turning luxury travel on its head, with a thirst for immersive experiences, cultural authenticity, and sustainability. From personalised journeys to a deep sense of purpose, this generation is shaping the future of travel in bold new ways.

The Rise of the Travel Agent Homeworker
The rise of travel agent homeworkers is transforming the industry, with flexible models, new support initiatives, and growing investment from key players.

Noctourism: A Guide to the Best Stargazing Experiences Around the World
As ‘noctourism’ rises as a travel trend, we’re shining a light on some of the most captivating stargazing experiences for 2025, from Finland’s Northern Lights to Africa’s hidden rainforest skies.

International Women’s Day: Empowering Female Stories from Around the World
This International Women’s Day, we’re exploring some of the most inspiring female-led stories from our clients, and unveiling the empowering destinations where women are redefining travel, culture, and wellness.

Molton Brown appoints The PC Agency as its Dedicated Hotel Amenities PR Partner
Molton Brown, London’s finest fragrance brand, has appointed the world's luxury travel consultancy, The PC Agency, to expand its hotel amenities presence across the UK and Ireland’s leading hotels and connect with key industry professionals.

The Rise of Bleisure Travel: How Asia is Redefining Work-Life Balance
Asia is transforming business trips into exciting getaways for working professionals in Australia and the wider Asia Pacific region, as the rise of bleisure travel blends work and leisure seamlessly for unforgettable trips.

Set-Jetting: Luxury Escapes to Iconic Movie Locations
From Malta's ancient allure in Gladiator II to the lush landscapes of Thailand in White Lotus 3, here’s how to go set-jetting in 2025 with sophistication and style.

Beyond the Skyline: Unforgettable Weekend Getaways from Dubai
Dubai's best-kept secret? These jaw-dropping weekend escapes are closer than you think.

Why 2025 is The Year of the Travel Agent
With soaring demand for tailored travel experiences, rising consumer trust, and a booming industry recovery, discover how travel professionals are shaping the future of holidays.

Chef’s Table: Hotel Restaurants That Are Revolutionising Fine Dining
Take an exclusive look inside the hotel restaurants that are redefining fine dining with bold flavours, farm-to-table innovation, and breathtaking coastal views.

A Journey Through Zambia: Lessons from a Trade Fam Trip
From game drives and luxury lodges to community visits and expert tips, explore how we introduced UK tour operators to the wonders of Zambia.

Celebrating Extraordinary Achievements in Luxury Travel
Behind every award-winning destination, airline, and hotel emerges a tale of innovation. Join us as we celebrate the global titans of travel who redefined luxury in 2024 – from city streets to sky-high experiences.

WTM 2024: Shaping the Future of Global Travel
WTM 2024 brought the world of travel to life, and we had a front-row seat to discover key trends shaping the industry - from the rise of eco-conscious journeys to a renewed focus on immersive, experience-led travel.

A New Era of Sustainable Aviation Takes Flight
From whisper-quiet takeoffs to zero-emission pilot training, 4AIR's groundbreaking partnership with Synergy Aviation is revolutionising flight education with Britain's first certified electric aircraft.