Luxury Travel PR in the Middle East
Global expertise, local insight - representing brands across Dubai, Riyadh and the wider GCC
The Middle East is home to some of the world’s most ambitious tourism projects and fastest-growing luxury hospitality markets. With offices in both Dubai and Riyadh, we help hotels, airlines, cruise lines and tourism boards bring their stories to life across the GCC and beyond.
As a leading luxury PR agency in the Middle East, we offer more than just publicity. Our integrated approach blends travel PR, trade marketing and digital communications to create strategies that resonate with travellers, partners and media in the UAE, Saudi Arabia, and across the wider region.
What we do for luxury travel brands in the Middle East
Our campaigns are designed to support the region’s unique travel landscape, from world-class hotel openings to large-scale tourism initiatives.
A balance of PR, trade and digital allows us to tell stories that build awareness, shift perceptions and ultimately, drive bookings acorss the Middle East.
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Media campaigns that secure coverage in leading GCC and international publications, positioning brands at the heart of global conversations.
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Specialist programmes in Saudi Arabia, the UAE and wider GCC that engage agents, operators and distribution partners.
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Social media, influencer partnerships and digital campaigns designed to expand reach and engagement.
Travel PR Results across the Middle East
Our clients have appeared in leading outlets such as Business Traveller Middle East, Robb Report Arabia, and Destinations of the World News. From showcasing Saudi Arabia’s tourism transformation to positioning Dubai resorts as global leaders, our results demonstrate the power of a regionally nuanced approach.
Meet your Middle East specialists
Paul, Nicole, Katie and Phil head up our travel PR agency in Dubai and Riyadh, combining deep local knowledge with international communications expertise to help brands succeed across the region.
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![A smiling man with glasses in a light-colored shirt standing in an office or modern workspace with industrial-style ceilings and furniture.]()
Paul Charles
FOUNDER & CEO
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![A young woman with wavy hair, wearing a sleeveless top and a necklace, standing in front of a background of leafy plants, smiling slightly.]()
Nicole Trakkas
VP, MIDDLE EAST
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![A woman with shoulder-length hair smiling, wearing a floral dress and a black top underneath, in an indoor setting with visible ceiling beams and hanging lights.]()
Katie Moine
MANAGING DIRECTOR OF ASIA PACIFIC AND MIDDLE EAST
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![Black-and-white photo of a smiling man in a suit with short, gray hair, standing against a plain background.]()
Philip Allport
SVP, GLOBAL COMMUNICATIONS
Get in Touch
Curious about expanding your brand in the Middle East?
Get in touch with our Dubai and Riyadh team to start the conversation.
