Trade Representation
Are you eager to increase your revenue and elevate your brand’s profile with smart trade campaigns designed to deliver maximum ROI every time? Of course you are.
When it comes to navigating the ever-changing marketing landscape with agile and commercially-savvy strategic planning, you couldn’t be in safer hands with The PC Agency.
Our team of trade representation experts have an enviable track record in delivering award-winning multi-channel campaigns that cut through the noise, spark fresh thinking and secure lucrative new business opportunities.
Data and insights led, we have a real-time view of the travel trade and know where and how to position your brand —whether it’s a product, service or destination.
Our excellent trade relationships enable us to get your brand in front of the decision makers at the UK’s leading tour operators and travel agencies — and identify partnerships that increase awareness and supercharge your sales.
And our commitment to educating tour operators and agents in a way that empowers them has made us one of the most trusted, as well as the best connected travel consultancies in the business.
Our Trade Representation Services:
DATA & INSIGHTS
We delve into data to track and stay ahead of industry trends, and draw from audience insights and competitor analysis to identify opportunities and inform the bespoke strategic plans we devise for your brand. Our insights can provide intelligence for your destination partners and help you to make smarter budgeting decisions.
STRATEGIC CONSULTANCY
Our strategic consultancy services are designed to raise awareness and educate the trade and media in the most helpful and inspiring ways — with compelling incentives and marketing tactics to make sure you stand out from your competitors and make the cut. We leverage powerful brand storytelling for memorable trade campaigns.
EVENTS & TRADE SHOWS
Visibility at key events and trade shows is vital for building network connections and nurturing long-term relationships. Our team can make sure you’re seen in all the right places — identifying the events that will deliver the most value for you — with a clear intention and mission for every event you attend.
PARTNERSHIPS
We have an impressive reputation for curating and launching impactful joint marketing campaigns with the UK’s top tour operators and OTAs, including Trailfinders, Voyage Privé, Expedia, Lastminute.com. We leverage high-profile partnerships to raise awareness of lesser-known areas of a destination and deliver campaigns with confirmed bookings and measurable results.
TRAINING
Our dynamic trade representation covers comprehensive educational services from organizing and hosting fam trips to the creation of bespoke training platforms and f2f training sessions. We arm sales consultants with all the knowledge and confidence they need to switch from other products to yours, as well as devising compelling incentives to boost sales numbers.
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Elevating major players and rising stars with strategic brand marketing.
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Ensuring the finest travel brands make an impression on media & influencers.
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Driving sales through dynamic travel trade partnerships.
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Getting under the skin of a new or established travel offering to make it world-class.
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Creating digital strategies that engage your audiences.
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Preparing brands for the day they don’t want to see, when things sadly go wrong.
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Assisting senior leadership teams with high-profile corporate issues.
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Putting your hotel front of mind and boosting direct sales.
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Making brands sparkle when they’re on show and have something to celebrate.